Ch 9-10

I never thought that clients or employers really such an important role in design. They really put most the constraints on the project that designers are working on. So if a designer doesn't design thing that fit fix what then client or employer does then it is pointless and the designer will loose. Designs have to fit what a company makes or know for. If a company want to change in to another field that what is normally does than it is better to make a slow shift to the new market. So that the companies name stays in contact and expands to the future market. It is a balance where it comes from and where it is going to.